#037 The cold hard truth about creating your most-listened-to podcast and how to attract new clients

Treating your solo-business is more and more about creating a media company. And if you see it that way, you will attract clients. Work from a demand and attract from there is the way to go.

My podcast helps me share my stories, personal and business, I can help people for free who aren’t ready to invest and I’m having the undivided attention from people.

But the thing is: it’s difficult to keep it up, I’ve created an idea for myself: I want to do this for a year and see what works and what doesn’t and then decide if I want to continue. 

I read on reddit the following numbers: Here are the stats:

  • 90% of podcasts don’t get past episode 3. That’s 1.8 million who quit.
  • Of the 200,000 left, 90% will quit after 20 episodes. That’s another 180,000 gone.
  • To be in the top 1% of podcasts in the world you only need to publish 21 episodes of your podcast.
  • Your competition is not the 2 million podcasts. It’s the 20,000 podcasters who didn’t quit.

Why start a podcast?

  • sales
  • personal branding
  • lead generation
  • finding my voice
  • share expertise
  • interview interesting guests

Think about why your ideal client should listen to you?

What is their benefit? Be clear about this.


  • Start with your offer, what are you selling? How can you create content around this?
  • Make a free lead magnet for your visitors. Currently I have to be honest not sure if you should collect all the emails, because of this upcoming idea of demand generation.
  • Share your value: 80 % and 20% promo: I once asked someone what they thought of my podcast and she was dead honest, she was saying I was doing too much promo and honestly I did in the beginning and I learned so much from that. I was not happy to hear this, haha, but she was right. You can still listen to it.
  • format: 3 pointers or just go for it. Try to have a goal each episode: my goal is now to help you get started
  • yahoo: you always have other options, you can always change/pivot
  • it doesn’t have to be perfect in the beginning, i’m listening to so many podcasts that change over the months: that’s fine
  • which language?
  • practical? philosophical?
  • How often do you want to launch an episode?
  • What do you need to make this work?
  • Discover how many hours you want to work on this free content: and it will get easier, I’m currently creating & recording podcast episodes in 1 hour which is really fast.

Here’s the WOOP model to apply to all your goals:

Wish — Which goal do you want to achieve?

Outcome — How will you feel when you achieve the goal?

Obstacle — What are your main obstacles?

Plan — How are you going to overcome the obstacles?

WOOP is similar to inversion thinking. The most important part of successfully completing the goals is removing the obstacles that get in our way.


  • microphone, check if it’s usb or if you need new cables/other equipment like a mixer to make it work.
  • laptop with software to record: you can use garageband or logic
  • headphones
  • if you want to record video too, i am on youtube, use a camera, I am recording my podcast on zoom too, to have a back up (the microphone can be on the same)
  • ringlight and maybe some extra studio light. 

You don’t have to do this, but it might help you.
My husband helped me with producing the first 30 episodes, now I am recording them by myself.

He edits my podcasts with logic and my video-editor edits and uploads my video. 

This is because I know myself: I am really bad at blue tasks, I get bored and I don’t do it.


  • I am using buzzsprout to distribute my podcast, because of this you can listen to me on various platforms.
  • You’ll might need a jingle, you can find so many podcast jingles, I asked my husband to make one for me, guess what it’s an old song we both created
  • Make sure your profile pic pops out, try to use 3 big colors.

Promote your podcast

  • write out a press release
  • write interesting copy
  • share snippets of your content

Enjoy creating your podcast!Want to work with me to make this work? https://bureausbb.com/shop

invest to harvest!

Big business

Do you want to take charge of your (freelance) business and be in control of your revenue, clients and your offer? 

You are in control of your business. 

I’ve created a form in which we can see if you are going to be a fit for one of my programs. Filling this out won’t mean you have to buy, this is just seeing if we can work together.

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