#29 Create an offer no one can refuse – your product tree

Your most important asset in your business isn’t your mindset, isn’t the money on your bank account, but is your OFFER. 

There I said it, and I am always so surprised to not see any business coach mention this, but I do. Because your mindset can be great, your marketing can be great, your branding can be great, but if your offer isn’t, word won’t go around and you will have a very hard time selling. 

With my clients, I focus on their offer constantly and in my program Big Business, to which the waitlist is open right now, this is something we’re discussing weekly. And in my framework, I have created many steps to help you create your impeccable offer, or your PRODUCT TREE.

But why do you need a product tree and not, for instance, create an offer which suits the clients?

Because this will scare your clients off. I remember when I was still freelancing, it was so hard to buy from me, because no-one knew what my prices were, or what my offer exactly was, so the people who came up to me to work with me really had a lot of guts to approach me. Having an offer ready and prepared will help your clients immensely and you are really helping them by creating an offer with a low, medium and high tier. Also, by not selling your hourly rate, but your value and your experience + result you will have much happier clients!

  1. First step is to create your low, medium and hight tier offer. 

So the results for the clients are at the same level: a low investment is a lesser result than the higher priced offer you’re having. Always think of your client’s result after they’ve worked with you; what will they gain?

  1. What does your client need? Do not just create what you want, but what do people usually ask of you? Can you make a package for your offer? So instead of just one call with you: you will do a kick-off, an audit and a debrief for a little more, but the transformation will be bigger
  2. How do you want to offer this? Is your offer pre-recorded? Live? Online? How many people per year do you want to help? You want to create a private podcast? A course? A book? Make those decisions at the beginning of creating your product tree. For instance my Your Summer Reset, which is starting now is a private podcast and not a live workshop, because I know people will listen to this at their own pace during their holiday. But my Big Business Big Life workshop is live, because the method calls for a ‘group transformation’. 
  3. Keep on testing make it better, my Big Business was first a private coaching package, but now with my Mastermind I am seeing a huge transformation with my clients, so I am continuing this as a Mastermind. Private coaching I will offer, but access to that will be much more exclusive. 

If you want to dive even deeper into creating your quality offer, I created a free download for you: 5 steps to your quality offer, so you can really take the time to work on this.

If you’re on the waitlist, you will receive a 10% discount on the price of the mastermind, if you liked me coaching you through this podcast, we could have a chat in the instagram dm’s to see if you’re a fit for next round’s mastermind which will start September 20th.

invest to harvest!

Big business

Do you want to take charge of your (freelance) business and be in control of your revenue, clients and your offer? 

You are in control of your business. 

I’ve created a form in which we can see if you are going to be a fit for one of my programs. Filling this out won’t mean you have to buy, this is just seeing if we can work together.

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