So you know I pivoted my business from an interim manager to a business coach back in January 2022. I had saved up a lot of money, because I knew that I needed time and money to invest in my pivot.
Also my word for this year is comfort: so I want to pivot, but not work my ass off (that’s what I did the year before that to make all that money for the savings).
So having an entirely new business model, a new client group and spending maximum 30 hours per week on my business, was a big challenge. And at one point back in March I realised: I need to change my strategy. Money was coming in, but not as much as I hoped, so I needed a plan. I implemented this in April and since then I made at least 10k months from May on.
- Spilling all the dirty details with you in this article.
So aside from having a bank account that was running out, my mindset was absolutely not in place. So I needed a strategic mindset plan:
- I had to believe in my product
- stepped into the possibility that it was already happening for me, this is exactly the path i should take
- and then the most golden thing i did for myself was to get out there and talk to 10 people everyday – I created my very own sales challenge.
So the thing with this was, that i did not talk to anyone before.
I don’t know exactly why, maybe I was too shy to show up, but once I did talk to people, I could adjust my brand messaging very easily. By having a conversation instead of a sales pitch, I was understanding my client’s niche better, which helped me make my product even better.
So in April I spoke to 10 people everyday and so I spoke to 250 people in total. Also I was following up on other messages I had sent before. Being able to show up and to have that conversation really has made my business better. And now that I am saying this, I have to admit I need to challenge myself a bit more again, so if you want to join my challenge until the next podcast, so 1 week, to speak to 10 new people everyday.
My main focus was instagram, but now it’s starting to be on LinkedIn more, which recently gained 150 new followers, because I posted on LinkedIn every day since the beginning of August.
So how should you get about?
You can steal my 3-day sales challenge method right here:
1. What is your income goal this month?
2. How much of what do you need to sell? Let’s say: 1 high tier, 2 medium tier and 3 low tier.
3. Make a list of 30 people you want to contact and think of which offer fits them.
4. Contact 10 people everyday: today, tomorrow and the day after tomorrow.
5. Ask how they are doing and try to discover the transformation they desire
Maybe you are having a perfect offer for them, but maybe they desire an under the counter offer, something that you’re not promoting, but which is available for their needs.
And lastly I want to ask you:
6. What is stopping you right now from reaching your sales goal? Journal on that!
How much time do you want to spend on contacting people?
Follow-ups:
1. Use your lead tracker to check on your leads (taking the emotion out of your business)
2. If you find this creepy, go back to that mindset exercise I just shared with you.
3. Show a genuine interest, selling = building relationships
4. If you've had a sales call, do not forget to Follow-up quickly: 24/48 hours after the sales call
5. Imagine: what’s the worst that could happen? And can you upsell/downsell/crossell?
6. Also do not forget to ask for testimonials: you are building a tribe, let’s not forget that, showing what you have to offer from other people’s eyes.
This = not chasing, but finding your ideal client you want to work with. It does get easier everyday when you’re doing this.
And then: Receiving objections from your future clients is inevitable in every sales process.
Instead of sending that break-up email once you hear one objection, hear me out:
Listen to the objection
Acknowledge the objection
Discover more by asking questions
Respond with a solution
Common objections are:
– lack of budget
– lack of trust
– lack of need
– lack of urgency
– lack of budget – provide worth
– lack of trust – work on your niche authority
– lack of need – dive a bit deeper into the pain
– lack of urgency – maybe they’re right, maybe you didn’t dig deep enough.
Do you desire to work more on your strategy?
I recorded a free sales plan workshop, you can find it here.
There's one week left to join my Mastermind. The next round will start in February, 6 months from now.
